Apex BI’s decision to adopt a wholly channel-based go-to-market strategy represents a massive opportunity for entrepreneurs and established channel players alike.
Nobody could call the Covid- 19 pandemic a positive event, but it has conclusively proved the benefits of digital transformation for every type and size of organisation. There’s no question anymore that the more digital an organisation is, the better able it is to adapt to rapidly changing market conditions, and to identify and seize new opportunities.
A prominent Apex BI client recently publicised the incredible 57% savings they achieved on mobile costs during this transformation, this as a direct result of their partnership with Apex BI.
“The trends of as-a-service, 5G, the Internet of Things (IoT) are all reshaping the ICT landscape, and Apex BI, and its channel partners are at the centre of this transformation.
A much more distributed workforce with a growing number of associated smart devices are consuming extensive amounts of data, in turn creating a management nightmare for hard-pressed CIOs and CFOs,” says Brett Thomas, Chief Sales and Marketing Officer at Apex BI. “Keeping tabs on this equipment as well as the billing from network providers has always been a challenge, and now it’s become an impossibility given the upward surge of numbers in both areas. An example being the advent of 5G which will result in another surge in data consumption, with most organisations ill equipped to manage this outcome. Apex BI has developed a software platform, Clarity™, that solves all these problems, which is why our business is growing so fast.”
Founded 14 years ago, Apex BI software is now used to manage 1.5 million mobile devices (including a significant amount of IOT devices) and 40 000 desk phones. It reports on 80-plus leading ICT providers for its 500- plus customers, processing over 15m electronic records a day.
The emergence of hybrid work models is driving a massive expansion of the IT and telecoms estate. Thomas argues that the ability to automate, allocate and manage this, including billing from multiple providers, is essential going forward. Incorrect or inaccurate billing can result in heavy overpayments over years and create unreliable source data, the reason why the forecasting of budgets and strategic service provider requirements is typically inaccurate.
“The potential market for our suite of Clarity ™ products is massive, which is why we have decided to shift to an exclusively channel- based model,” Thomas says. “Growing our channel is giving us a far more extensive reach into both local and international markets, and we believe provides a uniquely powerful opportunity for individuals or companies that have the vision and drive to capitalise on this huge opportunity.”
Business in a box
Apex BI has designed a comprehensive channel strategy that accommodates various types of reseller: exclusive, non-exclusive and co-branded. There is also potential for whitelabelled services for the likes of fixed-line or mobile network operators.
Support is paramount to Apex BI, and the kind of support varies according to the type of reseller, but the important point is that the partnership includes all the back-office and sales tools needed to succeed—a true `business in a box’.
Clarity™ is already a world-class IT and telecoms expense management platform, and it stays ahead of the curve through improvements driven by ongoing R&D performed by an in-house team of developers. Having recently been recognised by Corporate Vision as the leading company in South Africa in its area of telecom expense management, Apex BI is no doubt at the forefront of innovation in this space.
Full global support and training is provided, including sales support to ensure resellers get unfettered access to its 14 years of innovative and related sales know how, in order to clinch the deal for partners.
Thomas says that he has been in the ICT and telecoms business for over two decades, and has never seen such a great opportunity to grow either a fledgling or mature business.
“When you find a pressing challenge that simply has to be solved, and a technology that automates that solution, it’s like a planetary alignment—something very rare,” he says. “Best of all, this opportunity presents an annuity-based income opportunity, enabling partners to grow their business exponentially with every new deal. It’s like surfing the endless wave of your efforts.”
To find out more, please visit https://www.apexbi.co.za/partner/
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